On influence, inspiration, and style.

Often students have asked me about style: “How do you know what your style is?” My response has always been something about how your work should be in response to the brief at hand; that it should respond to the client and not your artificially imposed aesthetics. At Thirst, we call this “being one with the subject matter.” I think my response is a little different, but my answer to that question isn’t any easier. You only find your style by doing the work, and a lot of it. Over time you’ll discover that you respond to design briefs in a way that’s unique to you. If you are aware of this uniqueness, then you can refine it, developing your own style along the way.

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Bud Rodecker